The Challenge

The brand rationale and identity were created based on the given name and created logo by the client. The rationale is built on the meaning of the word "Also". The identity is built on the look and feel of the restaurant interiors which was already designed. We took logo and name into a whole new dimension through the creation of a solid brand story and branded key messaging, which helped dictate the entire identity design.

Enjoy The Guidelines!​​​​​​​

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