Sab Thobe | Brand Identity
Sab is a men tailoring factory that was established in 2008. It targets men from all ages that live in Saudi Arabia who like to wear thobes on a daily basis or on special occasions to reserve their culture while staying in fashion. After twelve years of establishing the business, Sab needed a timeless rebranding that speaks to its audience and reflects the quality of their products which is consistent in all times.