Wonder Garden - Amusement Park / visual identity

2023 was a year for the books, marked by extraordinary moments and unparalleled experiences, of which Riyadh Season and Wonder Garden were great highlights that captured the world's attention. Riyadh Season unfolded as one of the globe's largest winter entertainment spectacles, celebrating the essence of Saudi Arabia from its Najdi heritage to its innovative present. And at the heart of Riyadh Season, Wonder Garden beckoned visitors into a magical amusement park, where imagination knew no bounds. With three distinct zones boasting over 70 unique rides and attractions, the park invited visitors on an immersive journey of exploration. As a 360° dynamic marketing and social media agency, Manifest was proud to collaborate with Sela and take part in these momentous occasions, infusing our creativity and expertise garnered across 7+ years, to ensure Wonder Garden and Riyadh Season resonated with audiences through clear and impactful communication.

Wonder Garden - Riyadh Season 2023

Discover Wonder Garden, an enchanting amusement park freshly
introduced to Riyadh Season.

Manifest Agency collaborated with Sela on Wonder Garden's branding and brought imaginative designs and content creation to its subzones, social media, booklets, as well as signages and wayfinding, enhancing the overall digital and on-ground experience.

Zones

Wonder Garden, comprising Bloom, Tree Adventure, and Butterfly Garden subzones, offered diverse experiences—from flower-inspired art in Bloom to thrilling rides in Tree Adventure and an enchanting butterfly experience.

Manifest Agency played a key role in crafting engaging social media key visuals of the launch campaign, developing immersive booklets, and designing unique icons to create a visually stunning experience for Wonder Garden visitors.

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